Statements

Final Statement

Growing up being bombarded by the media, women see themselves as specific versions. Decade after decade, these versions of womanhood have changed, but the desire to maintain a perfect model of femininity stays in our consciousness. There are countless fake versions of us out there, be shown as ideal models who are wonderful, très belle, exquisitas.

My woman experience can’t be contained in mainstream publicity. I have frizzy hair, a funny belly and I am not married, not even close. I bleed every month and it gets messy, as well as when I put make up on. I do buy beauty products but I also buy screwdrivers, light bulbs and grease. I am not that perfect woman you see in ads online or on the subway platform, but I’m still a woman, a very womanized one.

We all have a womanized woman that rest in our dreams and that we try to preserve with the same intensity than the media proposes. For this project, I explored what being a woman feels like in my own experience. I ignored the idea of standardized perfection and stayed quiet to listen how my perfect woman was like. Was she even perfect? Was she ideal like the TV commercials from the 60’s and 70’s? Was she soft, or dark instead?

The following projects address specific ideas on how women are and behave in the world. They all criticize traditional notions of womanhood that have been present in Western societies for decades. The woman as a partner, as the house expert, as a beauty object, as a mother and as an emotionally stable person; they are all questioned here. What is left after all these critiques is the question on how is the woman we are creating. But most importantly, how do we want her to be?

Statement #4

Growing up being bombarded by the media, women see themselves as specific versions. Decade after decade, these versions of womanhood have changed, but the desire to maintain a perfect model of femininity stays in our conscious. There are countless fake versions of us out there, be shown as ideal models who are wonderful, très belle, exquisitas.

We all have a womanized woman that rest in our dreams and that we try to preserve with the same intensity than the media proposes. For this project, I explored what being a woman feels like in my own experience: how do I womanize myself. I ignored the idea of standardized perfection and stayed aware to recognize how my perfect woman was like. Was she even perfect? Was she ideal? Happy? Soft? Dark?

Statement #3

Growing up being bombarded by the media, women see themselves as specific versions. Decade after decade, these versions of womanhood have changed, but the desire to maintain a perfect model of femininity stays in our conscious. There are countless fake versions of us out there, be shown as ideal models who are wonderful, très belle, exquisitas.

We all have a ‘womanized woman’ that rest in our dreams and that we try to preserve with the same intensity than the media proposes. For this project, I explored what being a woman feels like in my own experience: how do I womanize myself. I ignored the idea of standardized perfection and stayed aware to recognize how my perfect woman was like. Was she even perfect? Was she ideal? Happy? Soft? Dark?

This experiential research intends to put a question mark after every statement we have learnt from the media.

Does she care about her appearance? Does she use products to become prettier to others?

Is she delicate, sensitive, caring of the family? Is She a romantic soul who waits for the love of her life; and when she finds him, he is her priority?

Is She?

Am I?

Statement #2

Growing up being bombarded by the media, women see themselves as specific versions. Decade after decade, these versions of womanhood have changed, but the desire to maintain a perfect model of femininity stays in our conscious. There are countless fake versions of us out there, be shown as ideal models who are wonderful, très belle, exquisitas.

We all have a ‘womanized woman’ that rest in our dreams and that we try to preserve with the same intensity than the media proposes. For this project, I explored what being a woman feels like in my own experience. I covered the idea of standardized perfection and stayed aware to recognize how my perfect woman was like. Was it even perfect? Ideal? Happy? Soft? Dark?

This experiential research intends to put a question mark after every statement we have learnt from the media.

Does she care about her appearance? Does she use products to become prettier to others?

Is she delicate, sensitive, caring of the family? Is She a romantic soul who waits for the love of her life; and when she finds him, he is her priority?

Is She?

Am I?

Statement #1

Can art help us differentiate what is a real woman and what is pure illusion? Growing up being bombarded by the media, women see themselves as specific versions. We all have a ‘womanized woman’ that rest in our dreams and that we try to preserve with the same intensity than the media proposes. Decade after decade, these versions of womanhood have changed, but the desire to maintain a perfect model of femininity stays in our conscious. Does this mean that we will never wake up and see the real us?

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